• Preheat oven to 375F. Grease baking dish and set aside.
• In a medium bowl, combine sugar, crushed strawberries, and cinnamon if using. Set aside.
• Unroll dough out flat onto parchment paper (helps with dough not sticking), closing seams if necessary.
• Spread dough with butter. Sprinkle with strawberry sugar mixture.
• From the longer end, tightly roll dough into a log. Carefully cut the log into 6 equal pieces using a serrated knife or unflavored dental floss.
• Add cut rolls to baking dish, cut side up. Drizzle with ¼ cup heavy cream.
• Bake for 20 minutes, or until golden brown and dough is cooked through. Remove from oven to rest.

To Make Frosting

• In a small bowl, mix cream cheese until smooth using a hand blender on low (or whisk).
• Add powdered sugar, cream, and extract and continue mixing until smooth. For a thinner frosting, add 1 teaspoon of cream at a time until you reach the desired consistency.

Assembly

• Spread frosting over freshly baked rolls. Allow to set for 5-10 minutes and serve.